Canon 4345B001 Brochure - Page 5

Technology Canon's pioneering vision Lens Know-How Canon's heritage can be seen in every one of the lenses it makes. Innovation is at the forefront of our brand and we are constantly evolving new technologies to allow optics to be highly compact and yet still deliver stunning optical clarity and sharpness. Canon's range of digital compact camera lenses share designs, materials, manufacturing and quality testing with many other Canon optics such as TV broadcast and EOS EF lenses - trusted by millions of professionals throughout the world. Pioneering Canon-developed technologies like the optical Image Stabilizer (IS) keep shots free from blur and the Ultrasonic Motor (USM) aids quick and silent zooming to offer further improvements in image quality and response times. Add to that an extensive range of zooms - covering everything from 24mm wide angle to 35x zoom - and it's clear to see that Canon offers the ultimate in flexible and powerful products. Bye Bye To Blur When shooting with the zoom extended or in dark conditions, camera shake is likely - increasing the possibility of blur. Recognising this, Canon developed the optical Image Stabilizer (IS) which uses minute vibration gyros to detect camera movement. Elements in the lens are then moved to counter camera shake allowing the camera to capture an image with drastically reduced blur. Our optical Image Stabilizer is now effective to 4.5 stops in the PowerShot SX30 IS so you can shoot at approximately 4.5 shutter speed steps slower than a camera without IS and still get a shake free image. Dynamic IS and Hybrid IS were pioneered to combat blur in specific shooting conditions. Dynamic IS assesses low-frequency vibrations, such as walking, to produce much steadier video footage when the photographer is in motion, while Hybrid IS corrects linear movement which specifically causes problems during close-up macro shooting. Every Canon digital camera benefits from over 70 years of optical excellence to deliver outstanding results. Unique lens coatings, design and precise manufacturing result in images of the highest quality that Canon is renowned for. * Not all features are available on all cameras, please refer to Page 15. 8 Without Optical Image Stabilizer With Optical Image Stabilizer 9