1995 Buick Roadmaster Owner's Manual - Page 6

"valve-in-head" engine, alight, powerful and reliable engine which would eventually influence entire the automotive industry. William C. Durant was instrumental promoting in Buicks acrossthe country using, Durant-Dort his the Carriage Co. outlets and salespeople as nucleus of a giant distribution system.He knew the h i c k as a ','self-seller."If automobiles could be this good, he thought, maybeit was time to switch from the horse and buggy business to automobiles. At the 1905 New York Auto Show, Durant took orders for 1,000 Buicks before the company had built 40. On Buick's success, Dufmt created a holding company, .September 16, 1908. He called it General Motors. WalterMarr and Thomas Buick Buick's chief engineer, Walter Man (left), and L. Thomas D. Buick, son founder~David of Dunbar Buick, drove thgf i s t Flin$:Buibk in a successful Flint-Detroit round trkp in July iP04. David Buick was building gasoline engines by 1899, and Mak, his~engineer, apparently built the first auto to be called& Buick 1900. However, Buick traditionally in dates its 'beginnings to 1903. That was the year the company was reoiganized, refinanced and moved from Detroit toFlint. Buick has always been a product innovator. Buick engineers developed the William C. (Billy) Durant iv